01 A UGC performance creative agency

Build
winners
care.

Five to twenty-plus creator-shot ad variations a month for SaaS, AI tools, and mobile apps. Briefed, cast, cut, and tested by us. You scale only what wins.

Book a discovery call -> See reference cuts
Abu DhabiHQ
MunichBrief, edit, ops
SingaporeSupporting team
A house of stories

We make
the screens
people actually watch.

Every brief that leaves this house is built to earn the next second of attention. Not the impression. Not the install. The second of attention before either of those happens. That is the only number that compounds.

02 Reference cuts Curated. Not our work.

What good UGC looks like

Browse all ->
03 The problem

Your audience can smell an ad.

The ad you ran in week one is dead in week two. Hooks fatigue, CPAs climb, and the in-house team you have is too thin to keep up. Most brands respond by spending more on the same creative. The math gets worse, not better.

There is one variable that actually moves the number. It is not the targeting. It is not the budget. It is the creative, refreshed at the cadence the algorithms now demand.

47%
of advertising sales lift comes from creative quality, more than any other variable.
Nielsen Catalina Solutions
10x
higher conversion rate from social posts using UGC compared to non-UGC posts.
Emplifi Q3 2025
43%
of all non-gaming ad spend on Meta is carried by the top 2% of creatives. Most money funds the wrong ads.
AppsFlyer 2025 Creative Report
Weekly
is the refresh cadence Meta and TikTok both recommend to combat creative fatigue. Monthly refreshing works against the algorithm.
Meta + TikTok advertiser guidance
04 What we run

Three tiers. One operating model.

Launch is a one-time pilot project for new clients, built to test the fit before any retainer. If it works, we move into Scale or Dominate together. Partners, not one-time vendors.

Launch

One-time pilot. New clients only.
5 creator-shot variations, one cycle
  • Competitor ad audit
  • 5 hooks, 5 scripts, 1 base concept
  • Creator casting and brief
  • Edit pass with hook + CTA swaps
  • Delivery notes and test plan
Start a Launch ->

Scale

Monthly retainer
10-20 variations a month, fresh hooks every cycle
  • Everything in Launch, monthly
  • 5 concepts x 5 actors x 5 hooks testing matrix
  • Performance review and recommendations
  • Hook rotation every 7 days
  • Slack channel with the team
Start Scale ->

Dominate

Monthly, with intelligence loop
20-plus variations, full creative intelligence loop
  • Everything in Scale, more volume
  • Weekly creative intelligence reports
  • Vertical-specific hook library
  • Dedicated creative director
  • Quarterly strategy with your growth team
Start Dominate ->
05 How we work

Brief. Cast. Cut. Iterate.

Four phases on a weekly cadence. Each one feeds the next. Speed is the product. The longer your hook lives without a refresh, the more your CPA climbs.

01
Us / 1 day

Brief

Audit your current ads. Pull what your competitors are running. Generate 5 hooks per concept and write the scripts.

02
Creators / 3-5 days

Cast

Match the brief to the right creator from our managed network. Ship product if needed. Phone-shot raw footage back within 72 hours.

03
Editor / 2-3 days

Cut

Each base video becomes 2-3 ad-ready variations: hook swaps, CTA swaps, length cuts. Captions, pacing, and platform specs handled.

04
Us + you / weekly

Iterate

Performance read after seven days. Winning hooks scale. Losing hooks die. Next batch of briefs is informed by what just won.

Weekly cadenceFrom brief to live
Mon - brief Tue-Thu - cast Fri-Sun - cut Mon - live Mon+7 - read
The compoundCycles teach cycles

Every cycle teaches the next. More data each week, sharper hooks each month. The system gets smarter the longer it runs.

Read the full playbook ->
06 Plainly

What you are probably about to ask.

We are early. We are honest about that. Here are the questions a serious buyer asks on the first call, answered before you have to.

Reference cuts

What kind of creative do you make?

We focus on creator-led performance ads: hooks, problem-solution angles, testimonials, demos, founder-style clips, app walkthroughs and offer-led edits. Before we shoot, we build a reference library around your category so the creative direction is clear from day one.

In-house teams

We already have a creative team.

Perfect. We are not here to replace them. We help add structured UGC volume: new hooks, new creators, new angles and platform-specific cuts your team can test alongside existing assets. If you already ship 20 to 40 strong paid-social cuts every month, you may not need us.

Who it is for

Who is this actually for?

Teams already spending on paid social, but running out of fresh creative. If you are testing Meta, TikTok, YouTube Shorts or Reels and need more creator-style variations each month, this is built for you. If you are still validating the product, we may be too early.

Projects & retainers

Can we start with one project?

Yes. We usually start with one project so both sides can test the workflow, creative quality and speed. If it works, we move into a monthly retainer because performance creative only compounds when you test consistently, not once.

AI tools

Can't we just use AI tools?

Use them. We do too. AI is useful for scripting, draft angles and fast iteration. But the strongest paid-social creative still needs taste, real people, believable delivery and structured testing. The tool is not the strategy.

Workflow

What do you need from us?

A clear offer, product access, past ad learnings if available and fast feedback. We handle creative angles, creator briefing, production, editing and variation building. The better your inputs, the faster we can find cuts worth scaling.

07 Fit

Who we are built for, and who we are not.

If your call is going to end with us recommending you do not hire us, we would rather have that conversation up front. This is who we work with well.

Built for

  • B2B SaaS at $1-20M ARR
  • AI tool founders shipping faster than their creative
  • Mobile app marketing managers running paid installs
  • Growth teams that already have a media buyer
  • Teams who treat creative as the variable, not the afterthought

Not for

  • Pre-revenue brands with no paid budget
  • Single-video projects with no testing plan
  • Teams that want polished brand films, not performance creative
  • Local services and brick-and-mortar
  • Anyone hiring an agency to avoid having a strategy
08 A note

Why this exists.

We are early on purpose. The brief was to build the agency we wanted to hire when we sat on the other side of the table.

The agencies we used to hire produced beautiful films and missed the number. The freelance creators we hired produced volume and missed the brief. Neither could refresh creative at the cadence the algorithm demanded, because neither was operating like a system.

MRKT House is the system. A managed creator network, an operating cadence built around a 7-day fatigue cycle, and a creative intelligence loop that feeds every brief with what just worked. We sound like a team that has been a buyer because that is what we are. No client cases yet. The first ones land in Q3. Until then, the work in this site is the work.

The MRKT House team / May 2026

Move in.

Twenty minutes. We look at what you are running, what your competitors are running, and where the next hook lives. No deck, no pitch, just a working call.

Email hello@mrkt-house.com ->
Or send a one-line ask to hello@mrkt-house.com and we will reply within a working day.