The Data Is Clear
WHY UGC OUTPERFORMS
EVERYTHING ELSE
User-generated content isn't a trend. It's the highest-performing ad format on TikTok and Meta. The numbers speak for themselves.
4x
Higher Click-Through Rate
UGC ads consistently deliver 4x higher CTR than traditional brand-produced creative across platforms.
92%
Consumer Trust
92% of consumers trust user-generated content more than traditional advertising. Authenticity converts.
50%
Lower Cost Per Click
UGC campaigns cut CPC in half compared to polished studio production. More reach, less spend.
3-5x
ROI vs. Polished Ads
Lo-fi, authentic creator content outperforms studio-produced ads by 3-5x on return on investment.
71%
The 3-Second Rule
71% of viewers decide whether to keep watching in the first 3 seconds. Your hook is everything.
+81%
Lo-Fi ROI Boost
TikTok's own data shows lo-fi content delivers +81% higher ROI than high-production alternatives.
What We Do
CREATIVE TESTING
AT SCALE
We don't just make ads. We run a testing engine powered by competitive intelligence and creator networks that finds your winning creative faster.
Starter
LAUNCH
- Ad creative audit of your current campaign
- 5 UGC ad creatives built from audit insights
- 1-2 creator partnerships
- Creative strategy + briefing
- Full commercial usage rights
Growth
SCALE
- 10-20 UGC ad creatives per month
- 2-4 creator partnerships
- Creative strategy + briefing
- Monthly performance review
- Hook and CTA variations
Enterprise
DOMINATE
- 20+ UGC ad creatives per month
- Dedicated creator roster
- Full creative testing flywheel
- Weekly strategy session
- Competitive creative intelligence
How We Work
THE MRKT HOUSE
TESTING ENGINE
Every creative decision is backed by data. Every test is designed to find winners fast.
01
RESEARCH
We analyze what's winning in your vertical right now: hooks, formats, creators, platforms.
02
BRIEF
We build data-driven creative briefs with hook frameworks, format specs, and performance targets.
03
PRODUCE
Our creator network shoots multiple variations with different hooks, angles, and styles per concept.
04
TEST
We deploy variants simultaneously, identify winners in 48-72 hours, and kill underperformers fast.
05
SCALE
Winning creatives get budget. New variations get tested against the champion. The flywheel spins.
Let's Talk
READY TO OUTPERFORM
YOUR COMPETITION?
We work with tech startups, SaaS companies, AI tools, and mobile apps that are serious about creative performance.
hello@mrkt-house.com